Increase Appointments With Our Web Design For Medical Practices
You’d know a doctor’s specialisation based on their office space.
Paediatricians have brightly coloured walls with cutesy designs and maybe even a play area. Gynaecologists usually put up posters and visual guides regarding pregnancy, childbirth, and things of some sort.
The bottom line is that doctors’ offices are designed to appeal to their target customers. Speaking a lot not just about them but also about the people they specialise in.
The same goes for website designs. A doctor’s website design serves as their office on the internet.
With more than 74% of adults relying on the internet for medical information and health practices, health practice web design is more critical than ever.
The Challenges Of Web Design
People nowadays turn to healthcare websites for help. Even with the slightest pain and symptom, they’d contact their local doctor’s website and ask for help.
Medical websites usually deal with lots of traffic, which is why their websites need to be easily accessible, helpful, innovative, and generally high-quality.
But many medical websites struggle because of the following challenges:
Uniformity of Brand Logos
All brand logos look the same! Especially the logos of medical practitioners. This challenge makes it hard to stand out.
Aside from that, it bears the burden of whether you should make your logo more colourful, engaging, and generally more extra to stand out or just let it be generic.
Larger Than Normal" Amount of Content
Be it the many content ideas because of such an interesting topic or any other reason, health practices websites usually offer more content than ever.
The challenge, aside from where will you get those “larger than average” content you were talking about, is to make sure that your site, content writers, and even your prospects keep up with these contents.
Website Inaccessibility
Yes. Website accessibility is important. Who would want to avail the services of someone hard to reach, right?
This is a challenge because, apparently, a lot of digital agencies do not incorporate accessibility in their web designs.
Play Safe Content
The medical industry is heavily regulated. This pushes medical practitioners and marketers to play it safe with their content.
We get it; you want to ensure your safety. But this is a challenge for our medical practitioners to deliver content that you think is in the best interest of your potential clients, regardless of whether it’s “safe” or not.
The Importance Of Web Development
Because of the change to digital media, having a website is now very necessary for the success of your health practice. Every company, large or small, today must have an online presence to have a significant impact on its prospects.
The absence of a website means that you are missing out on numerous benefits.
People all over the world rely on the internet to find whatever information they require about a service or product they are interested in. Consumers look at a company’s online presence before visiting the physical location, which means that having a website is definitely one of the most effective strategies to attract a larger audience and expand your client base.
The Pearl Lemon Effect
FAQs
Consultation
Once we’ve set up a meeting, we’ll start with a consultation, aligning our plans for your content and preferences and our ideas. We want to make sure that while we do the work for you, you still won’t be left out in the planning process and that the design will still have a “you factor” in it.Design Proposal
A few weeks after, we will send a design proposal to you. It will outline each section and show the interactivity and functionality of the site. The proposal is crucial as it serves as a roadmap for the design and the technical team. We want to make sure that you are as involved as possible with the planning of your site.Mock-Ups
Mock-ups are basically dummy sites. They’re non-functioning graphical representations. We’ll send you a lot of those and ask you to choose the best mock-up for you. Aside from design, there is also all the other geeky stuff to consider, like search engine optimisation, browser compatibility, download times, usability, and some other technical issues.More technical work
The graphic design and web development teams work on their respective tasks for your web design. It involves all the boring stuff which you may or may not want to watch (usually, you won’t).Launching
Once it’s all done, designs and setup, we’ll run tests. From these tests, we’ll perform revisions before the actual launching. Once launched, we can 1.) teach you how to maintain your site or 2.) maintain it for you.As medical practitioners, we know that you sometimes deal with confidential stuff about your clients and your job in general—no need to worry. We won’t ask for those. We’ll only need your input and ideas about your web design and nothing else. We want to make sure that your preferences are met when we design your website for you.
We can complete smaller projects in as little as three to eight weeks. Meanwhile, larger enterprise-level websites can take up to three to eight months to complete.
