They Aren’t Actually Easy at All
Yes, in 15 minutes you probably will be able to set up a basic account and maybe choose a template. But that’s about it. After that, be prepared to put in some major time and effort. Each page does have to be built, the (SEO friendly) content written and then added, images sourced – you do know where to find them and how to resize them right? – and added in just the right places, fonts and colors chosen (from a limited set of options) and on and on. And that’s just for initial publication.