Why Website Design Matters, By the Numbers

Your website is critically important. You need a website that looks good. And functions well. And is mobile friendly. Take a look at these facts. Is your current website really up to these challenges? Or is it time for something new?

On any website, 66% of people would rather read something beautifully designed than something plain.

We build websites that delight the eye while also providing a great user experience.

38% of people will stop engaging with a website if the content/layout is unattractive.

Our websites are designed to keep browsing visitors engaged.

Google actively demotes websites that fail to offer an adequate mobile experience in the SERPs.

SEO is hard enough. Don't make it any harder by failing to accommodate the increasing number of people who access the Internet from mobile devices rather than a desktop computer.

39% of people will stop engaging with a website if images won’t load or take too long to load.

Pearl Lemon's web design team understand how to create outstanding visuals without slowing your site to a crawl.

51% of mobile users will click away if a website displays badly in their browser

We test our website designs to ensure they look good when viewed from any of the popular browsers.

Pearl Lemon Web Offers Full Service Website Design and Development

Our Web Design Process

Want to get a better understanding of the way we work? Here’s a quick breakdown

01
The Initial Consult

We'll set up a meeting with you to discuss your website, but we'll also be hoping to talk about a lot more. To create a website that portrays you brand in the way it should, that functions seamlessly and offers your users the best possible experience we need to know all about your business, what it does and what you are looking for from a new website.

02
The Website Design Proposal

Pearl Lemon Web will submit a formal proposal that describes the website we envision  building for you.

In that proposal we'll outline each section of the site and describe the interactivity and functionality of the site in detail. This takes a little time but it's an essential step, as it creates a roadmap for both our designers and our technical team. You will be invited to take as much time as you need to review the proposal and decide if you like what you see. Our team will be available to answer any questions you have.

03
Getting Started on Your Beautiful New Website

After we have a plan for the web site, we will custom build several mock-ups for the site based on your input. The mock-ups are non-functioning graphical representations of what your site would look like.

In addition to design basics like colors, fonts, images etc. we also keep search engine optimization, browser compatibility, download times, usability and other technical issues in mind. Once you receive them we'll ask you to choose your favorite mock-up and offer your feedback. We're willing to perform two rounds of revisions with mock-ups but often we manage to nail most of it the first time.

04
The Geeky Part

While the Pearl Lemon graphic design team are doing their thing at the same time our web developers will be planning and setting up the architecture of your site and building the database schema. You're welcome to be a part of this process, but you might find it terribly boring. Luckily for you, we love this stuff and are OK getting this part done by ourselves.

05
Time for Launch

When your new website site is designed and built, and you are satisfied with the finished product, we’ll test it thoroughly. We’ll perform any remaining site revisions then launch it to the world.

We can also teach you how to maintain your site, or we can maintain it for you. We will never just build it and forget about it, or you. at Pearl Lemon Web we think making sure you happy with the final web design product is the best thing we can do.

Professional Web Design Vs DIY?

Considering making a new website with a DIY website builder? It all sounds great. Build your own professional looking website in ten minutes! They’re Google friendly! They’re social media ready and SEO optimized! Plans start at just 6.95 a month. But there are some great reasons why professional website design is by far the better option. 

Here are just some of the downsides of using a DIY website builder

 

The Cons…

You Won’t Actually Own the Website

Your website or rather all of the design and any content you create will only belong to you for as long as you keep paying your subscription.

You Won't Get a Unique Design

Website builders use templates – usually divided into industries and ‘uses’. You can indeed customize them, changing some colors, some fonts, adding your logo and your own images but the bare essentials remain the same. That means that for a local business especially’ choosing a template can easily mean that you’ll have the same one as several other competing businesses in the area.  How are you going to build a brand like that?

They Aren’t Actually Easy at All

Yes, in 15 minutes you probably will be able to set up a basic account and maybe choose a template. But that’s about it. After that, be prepared to put in some major time and effort. Each page does have to be built, the (SEO friendly) content written and then added, images sourced – you do know where to find them and how to resize them right? – and added in just the right places, fonts and colors chosen (from a limited set of options) and on and on. And that’s just for initial publication.

The Google Friendly Factor

DIY web builders also always make the claim that they are ‘Google Friendly’. But what does that really mean? Best practices as far as Google (and other search engines) are concerned changes all the time. What worked five years ago in terms of onsite SEO often no longer does any more and even some techniques and ‘best practices’ recommended 12 months ago are frowned upon now. Web builders are notoriously slow to keep up with such things.

These are just a few of the reasons that DIY web builders do not provide a good solution for small businesses, we could offer more. Yes, the initial outlay for a custom website may be a little more. But you will own the site, it will be unique, up to date and you will retain ownership of your own content, you will be able to add features as desired and as needed, without being charged a slew of extra monthly fees, which in the long run will save you money anyway.

You Won’t Actually Own the Website

Your website or rather all of the design and any content you create will only belong to you for as long as you keep paying your subscription.

You Won't Get a Unique Design

Website builders use templates – usually divided into industries and ‘uses’. You can indeed customize them, changing some colors, some fonts, adding your logo and your own images but the bare essentials remain the same. That means that for a local business especially’ choosing a template can easily mean that you’ll have the same one as several other competing businesses in the area.  How are you going to build a brand like that?

They Aren’t Actually Easy at All

Yes, in 15 minutes you probably will be able to set up a basic account and maybe choose a template. But that’s about it. After that, be prepared to put in some major time and effort. Each page does have to be built, the (SEO friendly) content written and then added, images sourced – you do know where to find them and how to resize them right? – and added in just the right places, fonts and colors chosen (from a limited set of options) and on and on. And that’s just for initial publication.

The Google Friendly Factor

DIY web builders also always make the claim that they are ‘Google Friendly’. But what does that really mean? Best practices as far as Google (and other search engines) are concerned changes all the time. What worked five years ago in terms of onsite SEO often no longer does any more and even some techniques and ‘best practices’ recommended 12 months ago are frowned upon now. Web builders are notoriously slow to keep up with such things.

These are just a few of the reasons that DIY web builders do not provide a good solution for small businesses, we could offer more. Yes, the initial outlay for a custom website may be a little more. But you will own the site, it will be unique, up to date and you will retain ownership of your own content, you will be able to add features as desired and as needed, without being charged a slew of extra monthly fees, which in the long run will save you money anyway.

Why Work with Pearl Lemon Web?

Because we can offer you all the following and more:

Unique to Your Brand Design

Get a website that’s as unique as your company. No more generic, cookie cutter templates. The Pearl Lemon Web team makes sure they understand a business' brand image, and brand goals, before they begin work and keep it top of mind every step of the way.

Seamless Cooperation

Our Creative and Tech teams work together at Pearl Lemon Web to ensure a seamless web design product. That's essential because every element of your new website needs to function well and look great, and only this kind of team work can make sure that's the case.

Innovative Website Design Technology

Cutting-edge technology that ensures your website will keep up with changing web trends without another major overhaul. The websites we create are easy to update and even easy to tweak if the need arises.

Search Engine Optimization

We’ll ensure your site appeals to both bots and humans. Great SEO begins with a great website infrastructure. Website designers need to understand the SEO implications of everything they do, which many don't.

For example, huge images at the top of a page may look nice but they can kill your onsite SEO efforts before they ever really begin. Our design team understand how beautiful imagery can be optimized to attract and engage human eyes without upsetting search bots and sacrificing SEO.

Support

Fast, ongoing, responsive tech support when you need it. We stand behind our work and won't disappear the second your new website design goes live. We strive to make sure we leave clients with a website they love and can manage themselves on a day-to-day basis, but if you need help, the Pearl Lemon Web team are just a call, email or Whatsapp away.

Promotion Assistance

Pearl Lemon designers are backed by a full service marketing team who can launch your new website to make the impressive market impact you’re looking for.

Whether you’re an ecommerce store, brick-and-mortar business, or service provider of any kind, our designers can create the webpages that your company needs to reach, inform, and convert your target audience while As a part of an award-winning full-service digital marketing agency, we also offer SEO, lead generation and many other digital marketing marketing services to enhance your strategy and your company's overall brand.

Unique to Your Brand Design

Get a website that’s as unique as your company. No more generic, cookie cutter templates. The Pearl Lemon Web team makes sure they understand a business' brand image, and brand goals, before they begin work and keep it top of mind every step of the way.

Seamless Cooperation

Our Creative and Tech teams work together at Pearl Lemon Web to ensure a seamless web design product. That's essential because every element of your new website needs to function well and look great, and only this kind of team work can make sure that's the case.

Innovative Website Design Technology

Cutting-edge technology that ensures your website will keep up with changing web trends without another major overhaul. The websites we create are easy to update and even easy to tweak if the need arises.

Promotion Assistance

Pearl Lemon designers are backed by a full service marketing team who can launch your new website to make the impressive market impact you’re looking for. Whether you’re an ecommerce store, brick-and-mortar business, or service provider of any kind, our designers can create the webpages that your company needs to reach, inform, and convert your target audience while As a part of an award-winning full-service digital marketing agency, we also offer SEO, lead generation and many other digital marketing marketing services to enhance your strategy and your company's overall brand.

Search Engine Optimization

We’ll ensure your site appeals to both bots and humans. Great SEO begins with a great website infrastructure. Website designers need to understand the SEO implications of everything they do, which many don't. For example, huge images at the top of a page may look nice but they can kill your onsite SEO efforts before they ever really begin. Our design team understand how beautiful imagery can be optimized to attract and engage human eyes without upsetting search bots and sacrificing SEO.

Support

Fast, ongoing, responsive tech support when you need it. We stand behind our work and won't disappear the second your new website design goes live. We strive to make sure we leave clients with a website they love and can manage themselves on a day-to-day basis, but if you need help, the Pearl Lemon Web team are just a call, email or Whatsapp away.

Website Design FAQs

There’s no one single answer to this question. A website design is quoted based on the needs of each individual project. Every website is unique and requires different components, skills and processes. The Pearl Lemon Web team develop custom websites specifically for your business. We’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment. One thing we can promise; it will be very competitive and very fair.

We work as quickly as possible, but the pace of any website design project is set by each client. How much input you can provide during the initial stages, your availability with feedback, how soon the content is ready – all this affects the speed of completion. The functionality needs may also play a role – more complex sites will take more time to develop. However, we don’t waste time.

No, especially as local to us is subjective. Our teams are spread across the globe, from London to New York to Barcelona, Mumbai, the Caribbean and more. One of the biggest strengths of Pearl Lemon as a brand, and it’s certainly true of Pearl Lemon Design. We hire the best people, and we can work with anyone, wherever they are. If you are local to one of our offices and fancy a discussion over coffee we can do that too.

Yes, we try to make things as simple as possible. We will give you all the training you need to maintain your site after we are done, but will always answer any questions you have.

Hosting is super important! When it comes to hosting, you get what you pay for. Our team will help you find the hosting company – and the hosting plan –  that is just right for you. Great professional web design is an asset your brand needs for sure, but you also need the right hosting to help ensure that your new website is displayed properly!

We do! There are examples on our portfolio page and if you’d like to see more, feel free to contact us and we’ll share even more.

Our focus on working with clients throughout the web design process should mean that these situations don’t arise. You’ll be consulted throughout the process, so the final result should be something you’ll love because you’ll have a big stake in creating it!

That is up to you. If you have in house copy writers then we will be happy to liaise with them. If you do not we have a staff of highly experienced and successful web copywriters we can tap to create the new content for you.

Possibly. We’d need to take a close look at it to find out. Contact us and we’d be happy to do that.