Your Partner in High-Performance Web Design & Development
Pearl Lemon Web is a London-based, award-winning web design and development agency. We build custom websites engineered for performance, user experience, SEO, and scalability. Whether you’re launching a startup, refreshing an outdated site, or building a complex web application, we bring technical precision and creative expertise to every stage of your digital journey.
We don’t rely on templates or off-the-shelf solutions. Everything we build is custom, clean-coded, and designed to support business growth from day one.
Our Mission
To deliver cutting-edge websites and web applications that not only look great but also perform seamlessly—maximising conversion rates, SEO visibility, and long-term maintainability. We exist to empower businesses with digital assets that generate measurable impact, not just digital presence.
Our Brand Story
Pearl Lemon Web is a division of the broader Pearl Lemon Group, a fast-growing, multi-service digital agency founded by entrepreneur Deepak Shukla. What started as a niche SEO agency evolved into a powerhouse serving clients across the world with a suite of performance-driven services—from lead generation to full-stack development.
Pearl Lemon Web was created in response to a common challenge: beautiful websites that fail under real-world conditions. We bridge the gap between aesthetic appeal and technical integrity. Our sites are fast, scalable, SEO-ready, and optimised for conversions—because design without strategy is just decoration.
Our team is passionate about building websites that aren’t just functional—they’re foundational to your business growth.
Who We Serve
We collaborate with a wide spectrum of clients, including:
- Startups seeking strong digital foundations
- SMEs and scale-ups aiming to compete with industry leaders
- Enterprise clients needing scalable, custom solutions
- Agencies looking for reliable white-label development
- Professionals in finance, legal, SaaS, healthcare, and ecommerce
If your business requires a website that works harder, faster, and smarter—Pearl Lemon Web is the partner you need.
Our Services
We provide full-spectrum web solutions tailored to your goals and technology stack. Our core services include:
Custom Website Development
Every website we build is coded from scratch. No page builders. No bloated plugins. Just clean, efficient code designed for performance, scalability, and SEO. We ensure fast load times, mobile responsiveness, and complete control over architecture and styling.
Web App Development
Need a booking system, user dashboard, or SaaS platform? Our team develops scalable, browser-compatible web applications that do more than look good—they work flawlessly across devices and handle real-time user demands.
Backend & API Development
Whether it’s custom CMS logic, third-party API integrations, or database architecture, we build stable, secure backend systems that make everything function smoothly behind the scenes.
eCommerce Development
From Shopify to WooCommerce and bespoke eCommerce builds, we craft high-converting online stores designed to simplify your operations and increase online sales. With user-first checkout flows, secure infrastructure, and mobile optimisation, we help you turn browsers into buyers.
UI/UX Design & Optimisation
We design interfaces that users love and understand intuitively. Every element—color, layout, animation, interaction—is purposefully designed to guide users through an experience that feels natural and leads to conversion.
Website Maintenance & Support
Slow site? Technical errors? Broken forms? We offer ongoing maintenance, technical SEO improvements, and performance enhancements to ensure your site stays healthy, fast, and up-to-date.
How We Work: Our Development Process
Our methodology is built on clarity, strategy, and execution. We follow a structured, milestone-driven workflow:
1. Think (Discovery & Strategy)
- Stakeholder interviews and requirement gathering
- Technical and business scope analysis
- Sitemap development and architecture planning
- Tech stack evaluation and resource mapping
2. Ideate (UX/UI Design)
- Wireframes, user journeys, and design system creation
- UI mockups aligned with brand and business goals
- Accessibility, usability, and mobile-first compliance
- Interactive prototyping for early feedback
3. Build (Development & Integration)
- Custom front-end development using HTML, CSS, JavaScript frameworks
- CMS setup (WordPress, Headless CMS, or custom)
- Modular component builds with source control
- API and third-party integration
4. Test (Quality Assurance & Deployment)
- Cross-browser and device testing
- Core Web Vitals and accessibility audits
- Quality assurance sign-off and user acceptance testing
- Final deployment to production server
5. Support (Post-Launch Maintenance)
- SLA-backed monitoring and updates
- Performance and uptime audits
- Continuous improvement and security patching
Our Team
We are a multidisciplinary team of designers, developers, strategists, and SEO specialists—all led by the vision of Deepak Shukla. With deep experience across tech, SaaS, eCommerce, finance, and service-based industries, we bring real-world knowledge to every project.
Each team member is aligned with our mission: deliver world-class websites without compromise. We work in small, agile units—ensuring direct communication, on-time delivery, and exceptional quality control.
Ali Yasin
Ali Yasin is the Head of Website Development at Pearl Lemon Web with over 12 years of industry experience. He leads his team in crafting sleek, user-friendly websites by blending his expertise in WordPress design, 3D modeling, and graphic design. Known for his innovative approach and keen attention to detail, Ali ensures that every project meets high standards of quality while keeping the design clean and simple. His commitment to creativity and continuous improvement makes him a key contributor to Pearl Lemon’s success in delivering engaging digital experiences.
Sakshi
Why Clients Choose Pearl Lemon Web
- 100% Custom Development – Every project is written from the ground up for precision and performance
- SEO-Driven Architecture – Our websites are optimised for discoverability from day one
- Onshore Development Team – All work is managed by experts in the UK with deep industry knowledge
- Defined Timelines & Milestones – We don’t leave you guessing—we show you the plan, and we stick to it
- Results-First Approach – Increased lead conversions, reduced bounce rates, and faster load times across projects
Our blogs
FAQs
We embed SEO best practices into the core architecture of every build—this includes clean code, semantic HTML5, fast-loading scripts, Core Web Vitals compliance, schema markup, and strategic internal linking. Our sites are also mobile-optimized and fully indexable by search engines, ensuring superior crawlability and visibility right from launch.
We offer both options depending on your business needs. For flexibility and ease-of-use, we support WordPress with a custom-coded theme and no page builders. For full scalability and custom logic, we build entirely from scratch using modern JavaScript frameworks like Next.js or Vue, paired with headless CMSs or custom admin panels when needed.
Performance is a cornerstone of our development process. We optimize assets, use lazy loading, defer non-critical scripts, leverage CDNs, compress images, and implement critical CSS strategies. Each site is tested using Google Lighthouse and GTmetrix to guarantee sub-2-second load times across all devices and browsers.
Absolutely. We specialize in custom API development and integration. Whether you’re using HubSpot, Salesforce, Mailchimp, Stripe, or a bespoke internal system, our team ensures seamless connectivity with full documentation, secure authentication (OAuth, JWT, etc.), and robust data flow logic.
Our custom CMS solutions offer greater security, speed, and control than typical off-the-shelf platforms. We design admin interfaces tailored to your team’s workflow, eliminate plugin bloat, and reduce technical debt. This makes future scaling easier and eliminates the risk of third-party vulnerabilities or theme conflicts.
We conduct rigorous QA testing across all major browsers (Chrome, Safari, Firefox, Edge) and devices (iOS, Android, tablets, desktops). We use responsive design principles and fallback scripts to ensure consistent UX regardless of screen size or browser environment. Accessibility (WCAG 2.1) is also baked into our review process.
Post-launch, we offer SLA-backed maintenance packages that include uptime monitoring, security patching, plugin updates, technical SEO checks, bug fixes, and ongoing performance optimization. Support is proactive, not reactive—we aim to keep your site future-proof, not just functional.
That is up to you. If you have in house copy writers then we will be happy to liaise with them. If you do not we have a staff of highly experienced and successful web copywriters we can tap to create the new content for you.
Let’s Build Something Together
If you’re ready to strengthen your online presence with a site that performs as well as it looks, get in touch. We offer free consultations and are happy to walk you through options, timelines, and the best approach for your goals.
