Why is Logo Design So Important?

A business logo is more than just a combination of symbols, letters, shapes, and colors. It’s not simply a graphic and/or typographic mark that identifies your organization. It's the first step in building a memorable brand that lasts.

Logos are nothing new, and, when done right, they can help maintain a connection to your clients and customers throughout your businesses lifecycle. One of the most famous logos in the world, the Golden Arches - we don't even need to mention the business' name do we? - has remained essentially the same since 1968. And because it was created with thought and care the McDonalds logo is recognized by billions of people across the globe, over 50 years since it was first introduced. Doesn't your business deserve the same? A Pearl Lemon Web logo can offer you that.

The Power of a Professional Logo Design

How powerful can a good business logo be? Actual scientists have spent a lot of time researching that question. And every time the answer has been more powerful than you would ever have thought.

Science has discovered that a good logo can do more than just help consumers remember your brand, it can change how they feel about your product. Researchers have found that the shape, size and colours used in a logo - especially a product logo - can even affect their decision whether to buy or not. A logo has that much power.

Pearl Lemon Web's Logo Creation Process

At Pearl Lemon Web we understand the importance of great looking logo design, but also how important it is that a logo sends the right message as well. That’s why we take the time to get to know what a business does, what it stands for and who it wants to reach before we ever put pencil to paper.

To create a unique logo for a business of any kind you have to understand it. We make sure we do. How? We follow a tried and tested logo design process that we’ve perfected over the course of interactions with lots of satisfied clients:

Getting to Know You

This is a very important step in the professional logo design process. We'll talk with you and discuss not only what you hope to get from a new logo design but what your business does and what its values are.

More Industry Research

It's not enough to just understand a client's business, we want to understand the niche it operates in, its history, and the major competitors in the space.


The Pearl Lemon Web team get together to conceptualize ideas and start making decisions on the possible design directions they can take.


We begin to sketch out logo design concepts around the design brief and the research that has been completed.

Design Execution

The design team elects the most promising logo design concepts and executes them digitally.


We’ll present logo design concepts to you. How many we offer varies from client to client, but you'll always have options.

Revisions / Approval

We want clients to love the logos we create. After we have presented the logo design options we'll work with you to narrow down the choices and decide on the best one.

Logo Design Delivery

With the logo design finalized it's executed in its final form and delivered to you in a number of sizes and formats. And don't worry, we'll always have copies backed up in case those files get lost somewhere down the line.

Logo Redesign Services

Maybe you already have a logo, but you think it might be time for a change. Redesigning a logo can be a great way to refresh a brand, but do it wrong and it can also be its downfall. There are some circumstances when a logo redesign really makes sense:

Your company is shifting direction

A change in company direction is one major reason for a logo redesign. As a company evolves, its logo can quickly stop representing what the company actually does or stands for and consumers get confused.

Your logo looks dated

Brand history is important, but that doesn’t mean your logo should remain unchanged forever. Design norms change over time, and to stay relevant, your brand logo needs to adapt to those changing norms.

Your logo does not work for digital

If your logo is older it may be too complex to work properly in the digital space. That fancy, complex logo that has looked great on your signage and apckaging for years my not translate well online.

Your company has outgrown its logo

Often, when a business is just starting up the money just isn’t there to execute the best branding. So maybe you did opt for a logo from one of those cheap and easy logo makers. But now that your business is growing that cheap and cheesy logo is holding it back and it’s time for something new, a logo design that represents how much your brand has grown and continues to grow.

Ready to discuss your professional logo design or professional logo redesign needs?

Contact us today for a free phone consultation. 

Logo Design FAQs

Pearl Lemon Design offers professional logo design for all kinds of businesses and organizations. Whether your business is a restaurant, high-tech, non-profit, religeus, automotive, real-estate, entertainment, medical, law, finance, education, fashion, sport, personal, or operates in any other industry we can create an amazing and unique custom professional logo design to represent it.

Great, we’d love to see them. No one knows your business and your industry like you do, so that kind of input is invaluable to our design team. We will almost certainly have some other suggestions and ideas, often based on our experience, but anything you want to bring to the discussion table is something we’ll be excited to see.

Pearl Lemon Design’s logo design team work with a number of different design and illustration softwares in order to get just the look they – and you – want. We also still do old fashioned – but very effective – things like sketching. Basically we use any and every tool at our disposal to create the best possible logo design to represent you and your company.

Lots, it’s your logo after all. When you commission your logo design you’ll be assigned a project manager who will work with you every step of the way and make sure your voice is heard when you want it to be.

The timeline varies according to the scope of the project, but we can promise that we don’t waste any time.

Hopefully that won’t happen as you’ll be involved in the process. But if it does, we offer a limited number of redraws and tweaks until you do like what you see.

Yes. We understand that an increasing number of people are finding value in branding themselves as well as their business. We can provide personal logo design services to anyone that will help them build their personal brand across all kinds of niches and genres.

Once your logo design choice has been fully rendered and a final product has been signed off on we will deliver your logo design to you in a number of different formats and styles. We will also make sure we retain copies that you can request in the future if you need to.

As soon as it is paid for, you do. Pearl Lemon Design transfers all rights to the design to you, we retain no claims to it in any way.